Through nearly four decades, the association has evolved from a founding voice in steel packaging named APEAL to a modern, sustainably driven industry leader under its new identity – Steel for Packaging Europe.

1986 18% of steel packaging was recycled 82% of steel packaging was recycled 2026 1986 12 EU Member States 27 EU Member States 2026 1986 World population: 5 billion World population: 8 billion 2026 1986 25 million tonnes of food waste generated in the EU 88 million tonnes of food waste generated in the EU 2026 (diameter 73 food can) 1986 0.20 mm steel can wall thickness (diameter 73 food can) 0.14 mm steel can wall thickness 2026 Click the arrows or swipe left/right
to see more evolutions THEN & NOW

Historical Timeline
(1986 – 2026)

Guided by influential secretaries-general, EU affairs experts and a succession of engaged Presidents and working group members, the association has actively shaped EU recycling and packaging laws, promoted its “Zero to landfill” vision, ensured regulatory compliance, and reinforced the sustainability credentials of steel packaging across Europe.

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40 Years – 40 people

Every organisation is defined by its people.
Meet the individuals who have shaped, influenced, and supported Steel for Packaging Europe past and present.

Coming soon