Press releases
05 Jun 2025
STEEL PACKAGING ACHIEVES HIGHEST RECYCLING RATE ON RECORD
Steel for Packaging Europe has confirmed the highest ever EU recycling rate for steel packaging, bringing the steel packaging sector even closer to fully closing the material loop.
Independently ve...
15 Jan 2025
Steel for Packaging Europe appoints new president.
Steel for Packaging Europe has appointed Richard Lézé, chief marketing officer of ArcelorMittal Packaging Europe, as the Association’s new president.
Richard Lézé was elected unanimously...
26 Jun 2024
Steel for Packaging Europe confirms new recycling record
Steel for Packaging Europe, formerly known as APEAL, has confirmed a new record recycling rate for steel packaging, following the harmonised method for calculating packaging recycling rates within the...
17 Jun 2024
Steel for Packaging Europe is the new identity of APEAL
Steel for Packaging Europe has announced its transformation from APEAL (The Association of European Producers of Steel for Packaging) marking a significant milestone in the organisation's journey....
24 Apr 2024
APEAL applauds the formal approval for enhanced recyclability measures in the PPWR
APEAL, the Association of European Producers of Steel for Packaging, has welcomed the stricter recyclability measures endorsed by the formal adoption of the Packaging & Packaging Waste Regulation...
19 Apr 2024
European steel for packaging manufacturing remains assured during transition to chrome free passivation alternative
APEAL, the Association of European Producers of Steel for Packaging, is pleased to confirm its members have all successfully completed the REACH Authorisation process for the use of chromium trioxide...
11 Mar 2024
Apeal welcomes Metka Cavka Luciani as Head of EU Affairs
APEAL, the Association of European Producers of Steel for Packaging, announces the appointment of Metka Cavka Luciani as its new Head of EU Affairs, effective March 11th.
Bringing 15 years of profe...
19 Dec 2023
APEAL regrets the lack of support for recyclability shown by council of the European Union
APEAL, the Association of European Producers of Steel for Packaging, regrets a lack of ambition regarding recyclability measures in the Council of the European Union's General Approach to Packaging an...
12 Dec 2023
Steel packaging exceeds EU 2025 recycling rate target with new calculation methodology
New independently verified figures published by APEAL, the Association of European Producers of Steel for Packaging, show that steel packaging has already met its new EU recycling rate target for 2025...
04 Dec 2023
Steve Claus to lead APEAL as Secretary General
APEAL, the Association of European Producers of Steel for Packaging, is excited to announce the appointment of Steve Claus as its new Secretary General, effective December 4th.
Steve brings over 20...
23 Nov 2023
Permanent Material Alliance welcomes European Parliament’s ambition on recyclability
The Permanent Material Alliance - comprises the Association of European Producers of Steel for Packaging (APEAL), European Aluminium, the European Container Glass Federation (FEVE) and Metal Packaging...
22 Nov 2023
APEAL applauds the plenary vote for enhanced recyclability measures in the PPWR
APEAL (the Association of European Producers of Steel for Packaging) has welcomed the European Parliament (EP) plenary vote in favour of stricter recyclability measures inside the Packaging & Pack...
24 Oct 2023
PPWR ENVI vote today is a decisive step towards real recyclability of packaging
APEAL applauds the European Parliament’s Environment (ENVI) Committee support for more ambitious recyclability measures in the Packaging and Packaging Waste Regulation (PPWR).
Alexis Van Maercke,...
05 Jul 2023
Apeal welcomes revision of Waste Framework Directive
APEAL, The Association of European Producers of Steel for Packaging, has welcomed the proposal for a targeted revision of the EU Waste Framework Directive (WFD) which is part of a wider Biodiversity a...
07 May 2023
Apeal will call for amendments to packaging and packaging waste regulation at Interpack
APEAL, The Association of European Producers of Steel for Packaging, has published its position on the draft Packaging and Packaging Waste Regulation (PPWR) and will use an appearance at Interpack to...
16 Jan 2023
APEAL appoints new President
APEAL, the Association of European Producers of Steel for Packaging, has appointed Luc Brantjes, Tata Steel’s packaging division Director of Sales, as the association’s new President.
Luc Brant...
30 Nov 2022
Steel, aluminium and glass packaging industries jointly support the introduction of EU-wide recycling performance grades
The Association of European Producers of Steel for Packaging (APEAL), European Aluminium, the European Container Glass Federation (FEVE) and Metal Packaging Europe, members of the Permanent Materials...
30 Nov 2022
APEAL welcomes PPWR, but rules on recyclability of packaging need more ambition
APEAL, the Association of European Producers of Steel for Packaging, has cautiously welcomed the general approach of the Packaging and Packaging Waste Regulation (PPWR) published today by the European...
08 Jun 2022
Steel Packaging breaks recycling rate record for 10th year running
Recycling of steel packaging in Europe has hit another all-time high of 85,5%, according to figures issued by APEAL, the Association of European Producers of Steel for Packaging. It is an increase of...
01 Feb 2022
APEAL launches new best practice recycling report
APEAL has announced the launch of its new report: How to recycle steel - Why steel packaging recycles forever.
It follows the Association’s first report, launched in 2018: Good Practices on Separ...
11 Jan 2022
APEAL launches Consumer Campaign
APEAL – the Association of European Producers of steel for packaging – has today launched a campaign to help communicate the benefits of steel packaging to a much wider audience.
The Associatio...
04 Jun 2021
Steel Packaging raises the bar with record recycling rate of 84%
Recycling of steel packaging in Europe has hit a new all-time high of 84%.
It is an increase of 1,5% and is the ninth consecutive year in which the overall recycling rate has risen.
Alexis Van M...
06 May 2021
APEAL welcomes new member Acciaierie d’Italia
APEAL is delighted to welcome its sixth member, Genoa-based Acciaierie d’Italia.
Viliam Gašpar, President of APEAL, said: “Adding Acciaierie d’Italia to our members represents a significant...
25 Feb 2021
APEAL announces 2025 Vision for Recycling
APEAL has announced its 2025 vision for recycling - Zero steel packaging to landfill - as part of Steel for Packaging Week, a virtual event designed to showcase steel as the model material for a 21st...
