Steel for Packaging

Protecting today, Preserving tomorrow.

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about Steel for Packaging Europe

Steel for Packaging Europe, the Association of European Producers of steel for packaging, formerly known as APEAL, unites the 5 major producers of steel for packaging in Europe.

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Latest news

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Steel for Packaging Europe confirms new recycling record
26 Jun 2024

Steel for Packaging Europe confirms new recycling record

Steel for Packaging Europe, formerly known as APEAL, has confirmed a new record recycling rate for steel packaging, following the harmonised method for calculating packaging recycling rates within the...
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Steel for Packaging Europe is the new identity of APEAL
17 Jun 2024

Steel for Packaging Europe is the new identity of APEAL

Steel for Packaging Europe has announced its transformation from APEAL (The Association of European Producers of Steel for Packaging) marking a significant milestone in the organisation's journey....
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APEAL applauds the formal approval for enhanced recyclability measures in the PPWR
24 Apr 2024

APEAL applauds the formal approval for enhanced recyclability measures in the PPWR

APEAL, the Association of European Producers of Steel for Packaging, has welcomed the stricter recyclability measures endorsed by the formal adoption of the Packaging & Packaging Waste Regulation...
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Why steel for packaging?

For a more circular economy. Helping brands and retailers achieve their sustainability objectives
and offering consumers clarity and confidence in an eco-friendly packaging choice.

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Recycling champion

Europe has been recycling steel for a long time,
so infrastructure is well established and highly efficient.

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Magnetic separation

Unique magnetic properties mean that steel is easy
to recover from any waste stream by using a magnet.

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Reducing food waste

Steel packaging contributes to reducing
food waste and spoilage.

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No extra additives

Food packaged in steel has equivalent vitamin content to freshly prepared,
without needing additives or preserving agents.

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Steel Packaging in Europe

Strong, formable and long lasting

Strong, formable and long lasting, steel offers a safe packaging solution that protects food and other products for up to 5 years.

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85.5% of steel packaging is recycled in Europe

 

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Using recycled steel saves 70% energy

 

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Steel is 100% recyclable,
forever

 

Over 200 steel recycling plants in Europe

 

Steel Packaging is Forever

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Latest events

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Sustainability in Packaging Europe
08.10.2024 - 10.10.2024

Sustainability in Packaging Europe

Steel for Packaging Europe is delighted to be associated with the forthcoming Sustainability in Packaging conference, taking place next 8-10th October in Barcelona. Find out more on joining the eve...
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Steel for Packaging Update