Steel for Packaging Europe reiterates support for the upcoming Green Claims Directive

The Green Claims Directive initiative, expected to be adopted in 2025, seeks to safeguard consumers against misleading claims, while also fostering fair competition and promoting genuine advancements in sustainability.

Steel for Packaging Europe, together with Metal Packaging Europe, believes that two studies comparing greenhouse gas emissions (GHG) of various food packaging formats - namely multi-layer cartons and steel cans-are indicative of this challenge following an independent review of the studies that identified critical limitations in data quality.