Steel for Packaging Europe reinforces its team

We are delighted to announce that Anna Dubowik joins SfPE as Sustainability & Public Affairs Manager from 1 June 2026.
Anna brings over a decade of experience in EU policy with focus on decarbonisation, cleantech innovation, EU and international climate policy instruments.
Previously, she co-founded and led the first industry organization dedicated to technological carbon removals; coordinated decarbonisation agenda of a leading European gas industry coalition; and worked on climate policies with governments, EU institutions, trade associations, and influential environmental non-profits.

At SfPE Anna will engage in public affairs and will lead the SfPE Sustainability Working Group, focusing on the upcoming Circular Economy Act and the secondary legislation for Packaging and Packaging Waste Regulation, the Waste Framework Directive and the Ecodesign for Sustainable Products Regulation, as well as carbon pricing developments affecting trade and competitiveness of the steel industry.

Anna holds a Master of Arts in European studies from the College of Europe and an LL.M in Climate Change Law and Policy from the University of Strathclyde.

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Full name	Hugo Loudon
Current position	President IFRA (International Fragrance Association)
The reason for nomination	Alexander led the association for 5 years, contributed to increasing understanding of the concept of permanent materials and implemented first digital and social media initiatives.
What is the greatest myth about steel packaging that the industry needs to debunk?	Steel is sometimes perceived as a basic and modest packaging material. However, steel packaging is more than that. Steel packaging is a highly sophisticated and modern material. It a permanent material -endlessly recyclable, which makes is the perfect material for the future.

Full name	Alexander Mohr
Current position	President IFRA (International Fragrance Association)
The reason for nomination	Alexander led the association for 5 years, contributed to increasing understanding of the concept of permanent materials and implemented first digital and social media initiatives.
What is the greatest myth about steel packaging that the industry needs to debunk?	Steel is sometimes perceived as a basic and modest packaging material. However, steel packaging is more than that. Steel packaging is a highly sophisticated and modern material. It a permanent material -endlessly recyclable, which makes is the perfect material for the future.