APEAL launched its sustainability positioning in Brussels on 28th May 2008, showcasing its unique position as an enabler for a sustainable 21st century.
| Full name | Hugo Loudon |
| Current position | President IFRA (International Fragrance Association) |
| The reason for nomination | Alexander led the association for 5 years, contributed to increasing understanding of the concept of permanent materials and implemented first digital and social media initiatives. |
| What is the greatest myth about steel packaging that the industry needs to debunk? | Steel is sometimes perceived as a basic and modest packaging material. However, steel packaging is more than that. Steel packaging is a highly sophisticated and modern material. It a permanent material -endlessly recyclable, which makes is the perfect material for the future. |
| Full name | Alexander Mohr |
| Current position | President IFRA (International Fragrance Association) |
| The reason for nomination | Alexander led the association for 5 years, contributed to increasing understanding of the concept of permanent materials and implemented first digital and social media initiatives. |
| What is the greatest myth about steel packaging that the industry needs to debunk? | Steel is sometimes perceived as a basic and modest packaging material. However, steel packaging is more than that. Steel packaging is a highly sophisticated and modern material. It a permanent material -endlessly recyclable, which makes is the perfect material for the future. |