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30 Sep 2014

“Take a fresh look” at a sustainable industry

The Apeal Sustainability Report 2014 highlights the different actions taken in recent years by Apeal's members to benefit communities, the environment, employees and value creation.

See the report here

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30 Sep 2014

Steel for Packaging, a fresh look at a sustainable industry

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Full name Hugo Loudon
Current position President IFRA (International Fragrance Association)
The reason for nomination Alexander led the association for 5 years, contributed to increasing understanding of the concept of permanent materials and implemented first digital and social media initiatives.
What is the greatest myth about steel packaging that the industry needs to debunk? Steel is sometimes perceived as a basic and modest packaging material. However, steel packaging is more than that. Steel packaging is a highly sophisticated and modern material. It a permanent material -endlessly recyclable, which makes is the perfect material for the future.
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Full name Alexander Mohr
Current position President IFRA (International Fragrance Association)
The reason for nomination Alexander led the association for 5 years, contributed to increasing understanding of the concept of permanent materials and implemented first digital and social media initiatives.
What is the greatest myth about steel packaging that the industry needs to debunk? Steel is sometimes perceived as a basic and modest packaging material. However, steel packaging is more than that. Steel packaging is a highly sophisticated and modern material. It a permanent material -endlessly recyclable, which makes is the perfect material for the future.